Market position: N° 1 in Europe, N° 2 worldwide and a market leader in the outdoor rugs segment in the United States.
Production plants: 3 in Belgium (Avelgem, Sint-Baafs-Vijve & Waregem) and 2 in Turkey (Uşak).
Distribution centres: 2 in Belgium (Avelgem & Sint-Baafs-Vijve), 1 in Turkey (Uşak) and 1 in the USA (Rome, Georgia).
Distribution channels: major international retailers (such as home improvement, furniture, specialist, discount and DIY stores) and wholesalers, with whom we have long-lasting relationships.
Brands: Line A®, Berclon®
Balta home is a global player in machine-woven and tufted rugs for indoor and outdoor use, exporting to more than 100 countries worldwide. Rugs serve a home decoration purpose and as such we believe the rugs market to be a non-cyclical, consumer and lifestyle driven market. An experienced development team is continuously developing new market-oriented collections, designs and colours to meet the requirements of all our customers. At Balta home, we are experts in creating rugs in all kinds of different colours, designs and constructions: from flat-woven via low-pile to high-pile plush rugs, from soft, washable indoor to sustainable, reversible outdoor rugs. From the idea, via the production of raw materials, to the finished products; at Balta, every step of the development and production process takes place in-house. This vertical integration enables us to control our high quality standards during every step of the production process. Balta home, with highly automated state-of-the-art production and distribution facilities in Belgium, Turkey and the USA, is well known throughout the world for its creativity, know-how, innovation, quality, service delivery and its broad product range.