The Group at a glance

RUGS

Market position: N° 1 in Europe, N° 2 worldwide and a market leader in the outdoor rugs segment in the United States.
Production plants: 3 in Belgium (Avelgem, Sint-Baafs-Vijve & Waregem) and 2 in Turkey (Uşak).
Distribution centres: 2 in Belgium (Avelgem & Sint-Baafs-Vijve), 1 in Turkey (Uşak) and 1 in the USA (Rome, Georgia).
Distribution channels: major international retailers (such as home improvement, furniture, specialist, discount and DIY stores) and wholesalers, with whom we have long-lasting relationships.
Brands: Line A®, Berclon®
www.balta-home.com

Balta home is a global player in machine-woven and tufted rugs for indoor and outdoor use, exporting to more than 100 countries worldwide. Rugs serve a home decoration purpose and as such we believe the rugs market to be a non-cyclical, consumer and lifestyle driven market. An experienced development team is continuously developing new market-oriented collections, designs and colours to meet the requirements of all our customers. At Balta home, we are experts in creating rugs in all kinds of different colours, designs and constructions: from flat-woven via low-pile to high-pile plush rugs, from soft, washable indoor to sustainable, reversible outdoor rugs. From the idea, via the production of raw materials, to the finished products; at Balta, every step of the development and production process takes place in-house. This vertical integration enables us to control our high quality standards during every step of the production process. Balta home, with highly automated state-of-the-art production and distribution facilities in Belgium, Turkey and the USA, is well known throughout the world for its creativity, know-how, innovation, quality, service delivery and its broad product range.

RESIDENTIAL

Balta carpets & ITC

Market position: market leader in Europe with top positions in the UK (Balta carpets), Germany and CEE (ITC).
Production plants: Sint-Baafs-Vijve, Tielt and Oudenaarde (1) in Belgium.
Distribution centres: Sint-Baafs-Vijve and Tielt in Belgium.
Distribution channels: major retailers and wholesalers, such as specialized carpet, home improvement and furniture chains, DIY stores, independent retailers and carpet fitters.
Brands Balta carpets: Stainsafe®, Leonis®, X-Tron®, Made in Heaven®, Woolmaster®
Brands ITC: Satino®, Imprel®, Odyssey®, Wild Luxury®, Amaize®
www.balta-carpets.com and www.itccarpets.com

Balta carpets is the European market leader in the production of tufted and woven broadloom carpet in polypropylene. The market as such is predominantly renovation-driven and to a lesser extent driven by new-build. Key market is the United Kingdom, one of the largest residential carpet markets globally, with a strong traditional preference for carpets as a flooring solution, where we believe we are market leader by volume.

ITC is the European market leader in the production of tufted broadloom polyamide carpet. ITC produces high-quality products for premium residential applications in which creativity, design, appearance, durability and resistance to wear are important. All quality and safety aspects are certified by independent bodies such as PRODIS, GUT and TUV.

Balta carpet tiles

Production plant & distribution centre: Zele in Belgium.
Distribution channels: major retailers and wholesalers, such as specialized carpet, home improvement and furniture chains, DIY stores, independent retailers and carpet fitters.
Brand: LCT First® (Luxury Carpet Tiles)

With balta carpet tiles, we can offer a wide range of multi-functional carpet tiles for use in homes. This modular application is clearly on the rise due to its advantages of being easy to transport, fit and replace. Unique laying patterns and exciting combinations are made possible through these carpet tiles.

(1) November 2017: Balta announced its intention to move residential carpet tufting from Oudenaarde to Sint-Baafs-Vijve and Tielt, and the integration of the Sint-Niklaas warehouse in existing sites.

COMMERCIAL

modulyss

Market position: N° 3 in Europe.
Production plant & distribution centre: Zele in Belgium.
Distribution channels: architects, designers, contractors and distributors (offices, education, health care and hospitality).
Brands: modulyss®, LCT Pro®
www.modulyss-pureair100.com
www.modulyss.com

modulyss designs and manufactures modular carpet tiles for the international contract market and targets architects and designers looking for high-quality and trend-setting floor coverings. Thanks to the sophisticated manufacturing process, modulyss carpet tiles exceed the limits of performance and design, putting them in a class of their own. In 2017 modulyss invested in a completely new automatic tile-cutting and packaging line doubling capacity. modulyss carpet tiles are available in a variety of colours, structures and patterns. With their endless creative possibilities, modulyss carpet tiles are the ideal solution to give a floor style and exclusivity. The market as such is mainly renovation-driven and to a lesser extent driven by new-build.

Bentley

Market position: a market leader in the premium US commercial segment.
Production plant & distribution centre: Los Angeles in the USA.
Distribution channels: architects, designers and contractors (offices, education, health care and hospitality).
Brand: Bentley®
www.bentleymills.com

Style. Service. Quality. Partnership. For more than 30 years, these tenets have been the driving forces behind Bentley, California’s largest carpet design and manufacturing company. Backed by an industry-leading design team recognized for consistent innovation and with a proven new product success track record, Bentley is a leading producer of award-winning, premium carpet tile and broadloom for commercial interiors. It is an iconic brand, chosen by specifiers, architects, designers and end users. Its success is driven by long-term support of the design community, a focus on sustainability and a broad global platform for its end-user clients. Bentley’s impressive growth path is fuelled by significant investments in its highly efficient LEED (Leadership in Energy and Environmental Design) Gold production facilities.

This is Bentley. A visionary carpet manufacturing vanguard, Bentley began pushing back boundaries in 1979, setting new standards for the flooring industry. Steeped in our Los Angeles’ (California) heritage and frontrunners in style and culture, we employ conscious sensibilities. At the core of our company is our commitment to establish and maintain distinctive, long-term relationships with our partners and to make products inspiring our customers.

Arc Edition

Market position: one of the market leaders in Europe, with a top position in CEE.
Production plant & distribution centre: Tielt in Belgium.
Distribution channels: commercial customers (including offices, education, health care and hospitality), specialized retail groups and wholesale.
Brand: arc edition®
www.arcedition.com

Arc edition defines innovative high-quality broadloom carpet for commercial environments, enabling flooring professionals, architects, designers and specifiers to explore the creative potential of performance flooring. This brand provides a wide choice of in-stock textile floorcoverings suitable for use in demanding commercial environments with the service collection, as well as the freedom and unlimited potential of tailor made bespoke, chromojet-printed, carpet creations.

NON-WOVEN

Captiqs

Market position: European mid-level player.
Production plant: Oudenaarde in Belgium.
Distribution centre: Sint-Niklaas² in Belgium.
Distribution channels: specialized B2B converters, event organizers and traditional distributors.
Brand: Captiqs®
www.captiqs.com

Captiqs offers durable, non-woven solutions for a wide variety of applications such as automotive, buildings, events, insulation, lining, carpet backing and advertising banners. Through innovation and a dynamic approach, we produce needle-punched, breathable, bonded and calendered non-wovens perfectly meeting our customers’ needs.