The Group at a glance

RUGS

Balta home

Segment position(1): N° 1 in Europe, N° 2 worldwide and a leader in the outdoor rugs segment in the United States.
Production plants: Three in Belgium (Avelgem, Sint-Baafs-Vijve & Waregem) and two in Turkey (Usak).
Distribution centres: Two in Belgium (Avelgem & Sint-Baafs-Vijve), one in Turkey (Usak) and two in the USA (Rome and Savannah, both in Georgia).
Distribution channels: major international retailers (such as home improvement, furniture, specialists, discount and DIY stores), e-
commerce players and wholesalers, with whom we have long-lasting relationships.
Brands: Line A®, Berclon®, Papilio®
www.balta-home.com, www.papiliorugs.com

Balta home is a global player in machine-woven and tufted rugs for in- & outdoor use.
An experienced development team is continuously working on new market-oriented collections, designs and colours to meet the requirements of all customers.
Balta home, with its state-of-the-art production facilities in Belgium and Turkey and distribution centres in the USA, is well-known throughout the world for its creativity, know-how, innovation, quality, service and broad product range.
We acquired the handmade and natural rugs collection of the Papilio® brand. Internationally known for its innovative, stylish design rugs, we are building Papilio® as a new brand within the Balta home division.
Papilio handcrafted rugs form a complementary range. They are designed in Belgium in close consultation with our customers, and hand-crafted in different countries around the world such as India and China.

RESIDENTIAL

Balta carpets & ITC

Segment position(1): Leader in Europe with top positions in the UK (Balta carpets), Germany and Central Eastern Europe (ITC).
Production plants: Sint-Baafs-Vijve and Tielt in Belgium.
Distribution centres: Sint-Baafs-Vijve and Tielt in Belgium.
Distribution channels: major retailers and wholesalers, such as specialised carpet, home improvement and furniture chains, DIY stores, independent retailers and carpet fitters.
Brands Balta carpets: Stainsafe®, Leonis®, X-Tron®, Made in Heaven®, Woolmaster®
Brands ITC: Satino®, Imprel®, Odyssey®, Wild Luxury®, Amaize®
www.balta-carpets.com and www.itccarpets.com

Balta carpets is the European leader in the production of tufted and woven polypropylene broadloom carpet. The European market is predominantly renovation-driven and to a lesser extent driven by new-build. The key market is the United Kingdom, one of the largest residential carpet markets globally, with a strong traditional preference for carpets as a flooring solution; here we believe we are leader by volume.
ITC is the European leader in the production of tufted broadloom polyamide carpet and produces high-quality products for premium residential applications in which creativity, design, appearance, durability and resistance to wear are important. All quality and safety aspects are certified by independent bodies such as PRODIS, GUT and TUV.

Balta carpet tiles

Production plant & distribution centre: Zele in Belgium
Distribution channels: major retailers and wholesalers, such as specialised carpet, home improvement and furniture chains, DIY stores, independent retailers and carpet fitters.
Brand: LCT® First (Luxury Carpet Tiles)

With Balta carpet tiles, we offer a wide range of multi-functional Luxury Carpet Tiles (LCT® First) for use in homes. The use of modular flooring in the home is clearly on the rise due to advantages of being easy to handle, fit and replace. Unique laying patterns and exciting combinations are also made possible through these carpet tiles.

COMMERCIAL

modulyss

Segment position(1): N° 3 in Europe.
Production plant & distribution centre: Zele in Belgium.
Distribution channels: architects, designers, contractors and distributors (offices, education, health care and hospitality).
Brands: modulyss®, LCT Pro®
www.modulyss.com

Modulyss designs and manufactures modular carpet tiles for international contracts and targets architects and designers looking for high-quality, trend-focused floor coverings. Thanks to the sophisticated manufacturing process, modulyss carpet tiles offer exceptional performance and design. Available in a variety of colours, structures and patterns that enhance creative possibility, modulyss carpet tiles are the ideal solution to give a floor style and exclusivity. The demand is mainly refurbishment-driven and to a lesser extent, new-build.

Bentley

Segment position(1): a leader in the premium US commercial segment.
Production plant & distribution centre: Los Angeles in the USA.
Distribution channels: architects, designers and contractors (offices, education, health care and hospitality).
Brand: Bentley®
www.bentleymills.com

2019 has proven to be a year of evolution for Bentley®. As the brand cements its identity and heritage through unparalleled products, programs, and platforms; the past year has also unveiled a broader grasp of expansion and inclusion.
For more than 30 years, the Bentley identity – style, service, quality and partnership – has been the driving force behind Bentley. Backed by an industry-leading design team recognised for consistent innovation, Bentley is a leading producer of award winning, premium carpet tiles and broadloom for commercial interiors.
Bentley is an iconic brand, chosen by specifiers, architects, designers and end users. Its success is driven by long-term support of the design community, a focus on sustainability and a broad product offer for its end user clients. Bentley’s impressive growth is fuelled by significant investments in its highly efficient LEED (Leadership in Energy and Environmental Design) Gold production facilities.
Bentley continues to broaden its horizons with the launch of a loose-lay LVT product for the commercial segment. This addition to the LVT offering puts Bentley in a position to be a competitive force in the hard surface arena.
As Bentley begins to partner and pair with the modulyss product line, it recognises and includes modulyss within marketing signatures and collateral. This marks the collaboration in development between these two elite brands.

arc edition

Segment position(1): one of the leaders in Europe, with a top position in Central Eastern Europe.
Production plant & distribution centre: Tielt in Belgium.
Distribution channels: commercial customers (including offices, education, health care and hospitality), specialised retail groups and wholesale.
Brand: arc edition®
www.arcedition.com

arc edition provides innovative high-quality wall-to-wall carpet for commercial environments, enabling flooring professionals, architects, designers and specifiers to explore the creative potential of performance flooring. Through the service collection, the brand provides a wide choice of in-stock carpets suitable for use in demanding commercial environments, as well as the freedom of bespoke chromojet-printed carpet.

NON-WOVEN

Captiqs

Segment position(1): European mid-level player.
Production plant & distribution centre: Oudenaarde in Belgium.
Distribution channels: specialised B2B converters, event organisers and traditional distributors.
Brand: Captiqs®
www.captiqs.com

Captiqs is a key European producer of technical and residential needle punched non-wovens, made from virgin and recycled polypropylene and polyester staple fibres. Captiqs offers durable, non-woven solutions for a wide variety of applications such as automotive, buildings, events, insulation, lining, carpet backing and advertising banners. Through innovation and a dynamic approach, it produces needle-punched, breathable, bonded non-wovens to meet its customers’ needs.
Our polypropylene-related business is vertically integrated to offer control at every stage of the production process, from raw material to finished non-wovens. All of our operations are compliant with both the ISO9001 and ISO14001 management systems.

(1) Management estimate