Balta Back at Surfaces with Something Different
Europe’s largest textile flooring manufacturer, Balta Group, is exhibiting at the International Surface Event, Las Vegas, 30 January – 1 February 2018, showcasing its Balta Carpets and Balta Tiles brands, as well as the arc edition commercial flooring concept.
With a 400ft2 booth (5977), Balta Group will demonstrate how its European-made product can provide a unique collection within the American floor coverings sector. Showcasing challenger brands that have a proven track record throughout Europe and the UK, Balta Group will prove it’s the ideal manufacturing partner for US-based visitors looking for something different:
This well-proven brand has established supersoft nylon in European and UK homes with a collection of luxurious velvet cutpile carpets in modern and pastel palettes.
Capitalising on the look of fibres such as seagrass and sisal, Nature is a flatweave collection that is practical thanks to its StainSafe® PP yarn. Balta will be showing new styles for the range which now boasts improved fire ratings.
The striking visuals of Leonis®, a collection inspired by the enduring strength of Lions, are sure to stand out in store. Balta will present shag-pile, pattern and saxony styles in this supersoft StainSafe® PP fibre development.
Made in Heaven®
These carpets with hidden strength bring incredible softness and stain-resistance, combined with truly elegant looks, thanks to a silk-like solution-dyed polyester fibre. With images and POS inspired by angels, Made in Heaven® is another range set to stand out in store.
The Odyssey Collection
The Odyssey Collection is Balta’s newest addition. Featuring IMPREL® Finesse SD, this is the first solution-dyed nylon focused on homes from the manufacturer. The Odyssey Collection will come in two luxurious deep-pile velvet qualities sharing the same palette of modern tones.
South Bank & Dunvegan Castle
These traditional woven wilton carpets are proving pattern is making a return to homes across Europe. Woven from StainSafe® yarn for lasting bleach-cleanability in contemporary designs, they also prove that traditional woven carpet need not come with an unrealistic price tag.
Balta’s commercial carpet concept uses digital Chromojet technology to deliver fast-track custom print carpet for office, leisure and hospitality environments. Successfully used to transform interiors in many projects, arc edition® also has an impressive library of stock designs covering traditional through to modern.
Last exhibiting at the International Surface Event back in 2011, Balta’s return to the show marks a focus on its United States business. With a mature portfolio of brands that deliver something different, the manufacturer us ready
"As Europe’s largest carpet manufacturer, we operate in highly competitive markets and have always used distinct brands to leverage our innovation and product development,” explains Geert Vanden Bossche, Marketing Director, Balta Group. “Now well-established and proven, these brands can help US retailers stand out from the competition, not only through unique products but eye-catching identities that deliver high-impact in store and that dare to be different.”
Balta will be welcoming importers looking for something different:
Balta, Booth 5977
International Surface Event
Mandalay Bay Convention Centre
30 January 2018 – 1 February 2018
For further information, please contact
Geert Vanden Bossche – Marketing Director Balta Group
T. +32 56 62 22 11 or email@example.com
Balta is a leading manufacturer of textile floor coverings, selling to over 135 countries worldwide. The Balta divisions are Balta Home (woven area rugs), Balta Residential Carpets & Tiles (under the brands Balta Carpets and ITC), Balta Commercial Carpets & Tiles (under the brands modulyss, Arc Edition and Bentley), and Balta Non-Woven (under the brand Captiqs). With the addition of Bentley, Balta employs over 3,600 FTEs in 9 manufacturing sites and in distribution centers in Belgium, Turkey and the United States.