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Balta Home USA (Rugs Division) Opens New Distribution Center in Georgia
Balta Group

Tom Debusschere, CEO Balta Group: “The re-organization of our distribution network for area rugs in the US will support our future growth ambitions and provide the infrastructure to support our customers more effectively in their growing e-commerce sales channels.”

Balta Home USA is moving to a new 330,000ft2 distribution facility in Rome, Georgia, to provide more capacity for its North American business.

Previously operating in two warehouses within the state, Dalton and Calhoun, Balta Home’s new distribution center will improve efficiencies, reduce labor and packaging costs, continuing the company’s high-level of service. The building features 100% LED lighting with separate waste streams for plastic, cardboard and other recyclables.

Housing 10,000ft2 of offices for sales and marketing departments, the center will employ between 75-100 people depending on the time of year. Divided into three zones with a logical flow – inbound, packaging, outbound – the center has 24 loading docks, accommodating 14 outbound trailers at one time. Part of the warehouse will be used to provide capacity for Balta Home’s growing e-commerce business, seeing an expansion from 1,500 to 2,000 SKUs in the coming months. As an additional benefit, it will also allow the company to target new distribution channels. The company will continue to use the offices and showroom on 5th Avenue in New York.

The center was officially opened on Thursday 16th November in a ribbon cutting ceremony attended by local dignitaries including the Mayor of Rome, Georgia, senior Balta Home management and Balta Group CEO Tom Debusschere.

The new facility is based at:
6739 New Calhoun Hwy Bld #100
GA 30161 Rome
United States
T: (+1) 706 278 8008
F: (+1) 706 278 8108

For further information, please contact
Geert Vanden Bossche – Marketing Director Balta Group
T. +32 56 62 22 11 or

About Balta
Balta is a leading manufacturer of textile floor coverings, selling to over 135 countries worldwide. The Balta divisions are Balta Home (woven area rugs), Balta Residential Carpets & Tiles (under the brands Balta Carpets and ITC), Balta Commercial Carpets & Tiles (under the brands modulyss, Arc Edition and Bentley), and Balta Non-Woven (under the brand Captiqs). With the addition of Bentley, Balta employs over 3,600 FTEs in 9 manufacturing sites and in distribution centers in Belgium, Turkey and the United States.