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Crown Floors Shows How It’s Done
Balta Group

Crown Floors by Balta invited the team at Carpet 1st to see the group’s Crown Floors carpet styles being made with their very own eyes.

Visiting Balta’s Sint-Baafs-Vijve HQ and production site, as well as its Tielt and Waregem facilities, employees from Carpet 1st were treated to a rare glimpse of just how Balta ensures Crown Floors carpets provide the very best in style, quality and affordability.

Taking a whistle stop tour of the 96,000m² Waregem weaving site, before being whisked off to the imposing 306,000m² Sint-Baafs-Vijve HQ to witness tufting and to take a break for lunch, Carpet 1st members were then shown the cut-length process at Balta’s Tielt facility. The action-packed day was rounded off with a spot of shopping, a boat trip and an evening meal in the picturesque city of Ghent before travelling home the next day.

Geert Vanden Bossche, marketing director, says: “It’s always great to show our customers just what goes in to making carpet, from weaving or tufting right through to finishing and cutting to order. It goes someway in showing just why carpet from Crown Floors by Balta is highly thought of across the industry. And as a bonus, Ghent is a beautiful city that’s well worth spending time in!”

For further information, 0800 898282,